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Public Relations Manager

at Company: Intelligent Medical Devices, Inc. in Job Category: Public Relations
posted on 10/10/08 12:00am

IntelligentMD(TM) develops and manufactures tests, under regulatory compliance, for a broad range of molecular based systems for use in clinical diagnostics, drug development and applied science applications. Our mission is to rapidly translate the needs of the clinician, patient and our partners into very specific, highly sensitive, robust tests.

IntelligentMD's competitive advantage incorporates intelligent software with laboratory, development and manufacturing expertise within a Quality Management System compliant with both ISO and FDA current regulations. Our uniquely integrated modular test development will provide clinically impactful and novel molecular testing solutions. The company uses its proprietary "symptom-based diagnostics" approach to disease detection. The goal is to give users "smart" tests that detect several related diseases at once - more quickly and more economically than current systems that perform only individual tests. The quality and breadth of our product candidate pipeline, platform-agnostic approach, scientific team and strategic collaborations is enabling us to become a fully integrated diagnostics company.


As a result of our growth, we have an immediate opening for a Public Relations Manager

Position Summary:

In this position, you will be working closely with the leadership team to implement a comprehensive strategic public relations program in support of the company's products, pipeline, and overall media/public image efforts. The position is responsible for leading the development and executing the implementation of IMD's external communications strategy and programs, including media outreach and outreach through other communications channels. You must be able to collaborate with all personnel, including senior level executives and must effectively manage multiple projects simultaneously.

Position Details:

• Develop a strategic, annual public relations plan to identify and leverage opportunities to build and maintain visibility and awareness of IMD across multiple audiences, including business, healthcare, financial, government regulatory agencies and general consumer groups.
• Monitor industry news and identify opportunities to maximize editorial placement, conduct media outreach campaigns, proactively identify PR opportunities, and provide rapid response for incoming media requests for interviews.
• Research, create and maintain accurate media/editorial lists.
• Write effective media pitches, develop leads, manage logistics, and provide talking points for senior management media opportunities. Oversee the development of supporting PR materials, including media kits, b-roll, video news releases, and other materials as appropriate.
• Identify and prepare executives for media interviews and external presentations; serve as a resource for presentations and speech preparation, including media coaching.
• Contribute to the development of press releases, media statements, key message documents, presentations, and other supporting materials.
• Identify, track and report key metrics to validate the relevance and business impact of communications programs.
• Serve as a consultant to management on issues management and crisis communications.
• Actively support investor relations and internal communications activities.
• Actively support website development/maintenance and corporate branding efforts.


Experience and Education

• A minimum of 5 years of prior work experience in public relations, corporate communications, marketing/product communications, and/or issues management.
• Bachelor or Master's degree in communications, public relations, journalism or a related field.
• Previous experience in and knowledge of biotechnology/pharmaceuticals and health care communications is required.
• Ability to read and understand financial statements required. Existing media relationships a plus
• Highly organized with experience in managing multiple vendors and projects.
• Outstanding oral, written and visual communications skills with strong attention to detail.
• Strong business acumen with the ability to direct and manage various tactical initiatives in a strategically integrated manner.
• Ability to thrive in a challenging, fast-paced and constantly changing environment.
• Must be team-oriented.


If you are the type of individual who enjoys working in a fast paced team focused environment and welcomes the opportunity to tackle challenging problems, this may be the right opportunity for you.


IMD is a privately held company based in Cambridge, Massachusetts. Learn more about us by accessing our website at www.intelligentmd.com.

Please send your resume and salary requirements to careers@intelligentmd.com

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