Manager, Marketing Communications
SeraCare, a portfolio company of Linden Capital Partners, works with diagnostics researchers, IVD manufacturers, and clinical laboratories to shape the future of medical diagnostics. Our innovative portfolio includes ACCURUN® quality controls, AccuTrak™, AccuSpan™, AccuSet™ and AccuVert™ panels, KPL™ antibodies and immunoassay reagents, SeraCon™ processed plasma, specialty human blood products, and Complete BioCollections™ materials. SeraCare helps bridge the gap between today’s diagnostic solutions and tomorrow’s emerging technologies.
This is an exciting opportunity for an individual with hands-on marketing experience in the field of life sciences, medical devices or a biotechnology industry. The position will personally develop and execute content-rich marketing communications activities for SeraCare’s recently acquired line of antibodies and reagents. The marcom plan is critical for supporting product sales to a broad array of life science researchers and diagnostic manufacturers through a variety of media including catalogs, website, and social media. The individual will help with integration activities between SeraCare and the acquired company to bring together a cohesive look, feel and messaging to the market. Areas of responsibility include collateral, eBlasts, advertising, content development, packaging, marketing automation and lead nurturing.
5+ years of related experience and a Bachelor's degree in Marketing, Business or Science is required. A Master’s degree in Marketing, Business or Science is desired. This person must have strong technical writing skills, marketing planning experience and the ability to generate creative ideas. The position requires strong verbal and written communication skills as well as the proven ability to meet deadlines, work independently, be detail oriented, extremely organized and a problem solver. Experience with website content development, outbound marketing programs, distributor program management and lead development is highly desirable. The ability to travel (20-25%) is also required. Extended work hours may be necessary in order to meet business demands. Must be able to read, write, speak fluently and comprehend the English language.
SeraCare Life Sciences, Inc. is an Equal Opportunity Employer, M/F/D/V
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