MarComm & HR: Shaping a Winning Corporate Culture: The Role for Communications

Wednesday, October 31 2012
8:00 am – 10:00 am

Location: Genzyme, 500 Kendall Street, Cambridge, MA

We are all privy to how corp comm can influence, if not create a company culture that attracts and retains top scientific and managerial talent while ensuring alignment with the right values. Results include greater employee satisfaction and commitment.  Some of the sub-topics could include:

  • The connection between corporate communications and productive biotech workplace cultures
  • Examples of successful programs that foster company growth through core values that benefit the business
  • Case studies of effective action in biotech companies – local and national

Moderator:

  • Jeff Lockwood, Global Head of Communications, Novartis Institutes for Biomedical Research

Speakers:

  • Lisa Adler, Vice President, Corporate Communications, Millennium Pharmaceuticals
  • Lori Gorksi, Director of Communications, Genzyme
  • Frank Bobe, CEO, Seres Health

 

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