MarComm & HR: Shaping a Winning Corporate Culture: The Role for Communications
Wednesday, October 31 2012
8:00 am – 10:00 am
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Location: Genzyme, 500 Kendall Street, Cambridge, MA
We are all privy to how corp comm can influence, if not create a company culture that attracts and retains top scientific and managerial talent while ensuring alignment with the right values. Results include greater employee satisfaction and commitment. Some of the sub-topics could include:
- The connection between corporate communications and productive biotech workplace cultures
- Examples of successful programs that foster company growth through core values that benefit the business
- Case studies of effective action in biotech companies – local and national
Moderator:
- Jeff Lockwood, Global Head of Communications, Novartis Institutes for Biomedical Research
Speakers:
- Lisa Adler, Vice President, Corporate Communications, Millennium Pharmaceuticals
- Lori Gorksi, Director of Communications, Genzyme
- Frank Bobe, CEO, Seres Health
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