Cross-Cultural Biotech Presentation Skills
Wednesday, February 27 2013
8:30 am – 12:00 pm
Location: MassBio offices 300 Tech Square 8th floor Cambridge, MA 02139
Two Half-days, Wednesday February 27th and Wednesday March 6, 2013
Cross Cultural Biotech Presentation Skills
When it comes to communication, perception is reality. Whether talking to one colleague or a crowd of one hundred, the presentation of your content matters as much as the content itself. Just because you’re speaking in English does not mean your target audience understands you and if you’re not a native English speaker the already complex language of biotech can get lost in translation.
This two-half day course provides interactive workshops encompassing communication styles, perception and persuasion, cross cultural communications as well as public speaking. Offered together, these programs provide participants with the opportunity to put their new communications skills into practice with both American and international audiences, as well as internal and external constituencies. This comprehensive curriculum includes case studies, multimedia presentations, and best practices all specific to the biotech industry as well as videotaping and instant feedback, which will provide insight into each team member’s unique communications style and strengths as well as solutions to individual challenges. Participants leave with new skills for presenting scientific findings, marketing products, ideas, and concepts, as well as making recommendations.
About The Instructor: Kellyanne Dignan, an Associate Vice President with Rasky Baerlein, designs and leads the firm’s media and presentation training programs. As the Director of Training, she works with individual C-suite executives and government officials as well as developing larger sessions for all types of organizations. Her clients have included Veolia, Citizens Financial Group, Steward Health Care System, Harvard Pilgrim Health Care, The Government of Quebec, and The Museum of Science.
Prior to joining Rasky Baerlein, she worked in broadcast and digital communications producing content for NBC News, MSNBC, USA TODAY, WHDH-TV (Boston's NBC affiliate) The Associated Press, The Weather Channel, Gannett Broadcasting and New England Cable News (NECN). Kellyanne is also a popular guest blogger have written for both msnbc.com and boston.com on communication topics. She is a contributing author to PR News Media Training Guidebook which will be published in the fall of 2012. Kellyanne earned a masters' degree in business administration from Trinity College Dublin in Ireland as well as a bachelors' in public communication from The American University in Washington, DC.