How to Promote Your Personal Brand in the Changing Healthcare Industry
Tuesday, April 30 2013
5:30 pm – 9:30 pm
Location: Millennium Pharmaceuticals 35 Landsdowne Street, Millennium Auditorium Cambridge, MA 02139
With all the changes taking place in the healthcare industry, it is important to reflect on your professional image to ensure that you move from relevant to essential in your company. Personal branding is a way to create an identifiable image for your name and career to market yourself. In this fast-paced, technological time, people form first impressions based on written, visual and virtual information they find through any source or word of mouth. It is therefore critical to your present and future success to manage the impressions and perceptions others have of you that sums “you” up, and ensures you are equipped for continual change in your industry.
From advancing your career within your current company to transitioning to a different healthcare industry or role, creating a personal brand is your ticket to career opportunities.
We are offering an evening devoted to understanding your personal brand in the context of a changing healthcare environment. We will begin with opening remarks addressing the current business climate and how to build an enduring brand amidst these challenging times. Our featured speaker, Roz Usheroff, is one of the most sought-after leadership, image and branding specialists, entertaining and educating diverse audiences across continents with her insights and vision on what it takes to achieve leadership, communication and branding success.
Don’t miss this opportunity to gain from the knowledge of an expert by attending this HBA Boston event.
1. Discuss personal branding and recognize why it is an important aspect of your career development
2. Explain how your personal brand is relevant to the changing healthcare industry
3. Identify steps to define or improve your personal brand
4. Apply your personal brand to achieve your professional goals
5:30 PM - 6:30 PM Registration, Networking, Appetizers
6:30 PM - 6:40 PM Opening Remarks, Introduction of Speakers
6:40 PM - 6:55 PM Welcome Remarks
6:55 PM - 8:30 PM Topic discussion
8:30 PM - 8:45 PM Q & A
8:45 PM - 9:00 PM Closing Remarks, Survey, Presentation of ‘Thank You’ gifts
9:00 PM - 9:30 PM Networking
Founder, The Usheroff Institute
Public parking is available in the Franklin St. Garage, which is located across from auditorium entrance.
Millennium: The Takeda Oncology Company
Event is open to: HBA members and nonmembers
Online Registration deadline: 04/26/2013
Onsite (walk-in) registration: Is allowed
Is there capacity? Yes
Space is limited to 150 registrants.
Is this event refundable? Yes
If yes, must be submitted in writing to firstname.lastname@example.org by April 26th, 2013; no refunds are available after this date.
- Program contact for event details: Bronwyn Owens email@example.com or phone 617-519-6996
- Membership questions: firstname.lastname@example.org or 973-575-0606
- Trouble with online registration: email@example.com or 919-890-5230
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