Getting Your Message Out Through Social Media

Wednesday, September 30 2009
8:00 am – 10:00 am

This meeting will be held at the MBC Offices, located on the ninth floor of One Cambridge Center, Cambridge, MA 02142.

Meeting Overview:

This joint presentation by the Marketing Communications and Law and Policy Committees will discuss use of Web 2.0 /social media - e.g., FaceBook, Twitter, You Tube, blogs - by FDA-regulated companies. Speakers from both Committees will provide an overview of how companies are making use of social media in marketing and other communications, some key considerations in deciding whether to use social media and the current state of FDA and other legal guidance in this area. Attendees are welcome to join in the discussion.

Agenda and Speakers:   

1.  Law and policy overview on social media   

Peter Nils Baylor, Partner,  Nutter McClennan & Fish

Topic:  Commercial  speech and issues concerning control/removal of information that a company doesn't own or control.    

Maria D. Buckley, Of Counsel,  Nutter McClennan & Fish

Topic:  Perceived legal obstacles to use of social media for FDA-regulated companies and the current FDA guidance on use of Web 2.0/social media

2.  Case Study:  Millipore and the use of social media as part of an integrated marketing campaign  

Shirley Adams, Director of Creative Services, Millipore

3.  Case Studies:  Using social media to increase brand awareness, broaden recruitment and to generate leads  

AJ Gerritson, Founding Partner, 451 Marketing


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