Innovative Marketing Approaches - Case Studies

Wed, April 16 8:00 am – 10:00 am

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Marketing/Communications

TO REGISTER

Email your name, title and company to register@massbio.org. Please include "4/16 Marketing" in the subject line.

This event is free of charge and open to MBC Member companies and their employees only.

For more information on Membership, contact Lori Gold at lori.gold@massbio.org or 617-674-5149

The panel will be held at the MBC Office, One Cambridge Center, 9th Floor, Cambridge, MA. Get Directions.

Schedule

8:00-8:30 Networking

8:30-9:30 Prepared remarks and Q&A

9:30-10:00 Networking

Seasoned communications and marketing executives from the biotechnology industry discuss innovative marketing approaches for their respective organizations.

Corporate Branding - Bio 2007 Case Study - Millipore

WPowerhouse Millipore - known for its products and services to the biotechnology industry broke its tradition and launched its new corporate brand at Bio 2007 held in Boston. Lynn Garvin, VP , Corporate Communications will detail the decision tree her organization went through to determine their participation and outline their objectives, audiences as well as results.

A second case study TBA will be added.

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