Marketing/Communications

A forum for professionals to discuss and collaborate on best practice marketing and communications issues affecting biotechnology companies.

Leadership

CO-CHAIRS
Lynne Brum, Porter Novelli Life Sciences
Catherine Cloft, LaVoie Strategic Communications Group, Inc.
Ellen Flipse, Dyax
Donna LaVoie, LaVoie Strategic Communications Group, Inc.

Mission

The goal of the Marketing/Communications Committee is to provide a forum for professionals to discuss and collaborate on best practice marketing and communications issues affecting biotechnology companies - small, medium and large.

Topics

During the course of 2007, we held a number of events geared toward bringing the life sciences community together to discuss various topics on investor relations, public relations, marketing issues and corporate strategies that can impact the many facets of a company.

Meetings

Date Event
4/16/08 Innovative Marketing Approaches - Case Studies
6/25/08 Digital Strategies for Building Awareness for your Corporate and Product Brand
7/24/08 A "Roundtable" Forum: Trends Encountered by Marketing/ Communications Professionals

Past Presentations

Date Presentation
6/25/08 Digital Strategies for Building Awareness for your Corporate and Product Brand - Karin Klapak, iMarc
6/25/08 Digital Strategies for Building Awareness for your Corporate and Product Brand - Lisa Rivero, LaVoie Group
6/25/08 Digital Strategies for Building Awareness for your Corporate and Product Brand - Carolyn Morgan, Lehman Millet (1 of 2)
6/25/08 Digital Strategies for Building Awareness for your Corporate and Product Brand - Carolyn Morgan (2 of 2)
3/14/08 Balancing Daunting and Conflicting Disclosure Requirements: A Case Study- Buckley (Part 1 of 2)
3/14/08 Balancing Daunting and Conflicting Disclosure Requirements: A Case Study- Buckley (Part 2 of 2)
3/14/08 Balancing Daunting and Conflicting Disclosure Requirements: A Case Study- Roffman
10/11/07 Promote Your Brand on the Web- Menten & Vannatter
10/11/07 Promote Your Brand on the Web- Anderson

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