451 Marketing & Freeman to Create Massachusetts Pavilion at 2012 BIO International Convention

January 18, 2012

Firms to design & build innovative exhibit for June industry show

January 18, 2012 (Cambridge, MA)— MassBio today announced that 451 Marketing and Freeman have been hired to design and build the Massachusetts Pavilion at the 2012 BIO International Convention in Boston.

MassBio is coordinating the 7,700-square-foot Pavilion at the convention, which showcases and connects the people, companies and innovations that help to fulfill the promise of biotechnology through healing, fueling, and feeding the world. The convention runs June 18-21, 2012 at the Boston Convention and Exhibition Center in Boston’s Innovation District.

This year, the Massachusetts Pavilion will break the trade show mold, offering convention-goers a more interactive and interesting experience than ever before, said MassBio President & CEO Robert K. Coughlin.

“As the host state welcoming more than 15,000 industry leaders to Massachusetts, we have an opportunity to tell the story of the Commonwealth’s success in the life sciences,” Coughlin said. “By highlighting our innovative companies across the drug development pipeline, our world-class academic institutions, our support government partners and the patients whose lives we aim to improve, the Massachusetts Pavilion will be a hub of activity and connection throughout the convention.”

Boston-based 451 Marketing will lead the Pavilion’s concept design & brand execution. 451 Marketing is an award-winning agency that specializes in creating custom, integrated communications campaigns by combining public relations, social media, search marketing, and creative design. 

“We feel honored to have been selected by MassBio as a partner for this project,” said AJ Gerritson, 451 Marketing Founding Partner. “Massachusetts is a leader in the biotechnology industry and we’re excited to help showcase the Commonwealth’s contributions to the field to the rest of the world.”

Braintree-based Freeman will handle the structural design as well as the construction and execution of the 70’ by 110’ pavilion area. The blend of beautiful printed fabrics, vibrant graphics, and amazing stage lighting will give attendees a wonderful space to connect face-to-face within the pavilion.

“It is a privilege for Freeman to have the opportunity to collaborate again with The Massachusetts Biotechnology Council on the Massachusetts Pavilion at the 2012 BIO International Convention,” said Mike Bloy, Director of Exhibitor Sales for Freeman. “We are excited to bring our industry-leading creative and strategic services together in an effort to highlight the Massachusetts biotechnology industry at this show.”

For more information on participating in the Massachusetts Pavilion, email boston2012@massbio.org.

To register for the 2012 BIO International Convention, visit convention.bio.org.


About MassBio

The Massachusetts Biotechnology Council (MassBio), a not-for-profit organization that represents and provides services and support for the Massachusetts biotechnology industry, is the nation’s oldest biotechnology trade association. Founded in 1985, the MassBio is committed to advancing the development of critical new science, technology and medicines that benefit people worldwide. Representing over 600 biotechnology companies, academic institutions, research hospitals, and service organizations involved in life sciences and health care, MassBio works to advance policy and promote education, while providing member programs and events, industry information, and services. For more information, visit www.massbio.org.

About 451 Marketing
451 Marketing is an award-winning communications agency that specializes in public relations, social media marketing and search marketing. Based in Boston, 451 Marketing works with consumer brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach.  For more information, visit www.451marketing.com.

About Freeman
Since 1927, Freeman has provided customers with comprehensive services for face-to-face marketing events including expositions, conventions, corporate events and exhibits. Headquartered in Dallas, with 70 offices in North America, Freeman produces more than 14,000 special events annually, including more than half of the 200 largest U.S. trade shows. Freeman has the ability to assist customers in all aspects of the trade show process, from set-up to take-down and everything in between. An employee-owned company, Freeman places an emphasis on respect for people, providing unparalleled customer service. Freeman has received numerous awards for excellence in the trade show industry. For more information visit www.freemanco.com.

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