451 Marketing Helps Secure a Gold Award for Massachusetts Biotechnology Council

December 10, 2012

Leading Boston Communications Agency’s Creative Strategy Helps MassBio Earn Recognition

451 Marketing was recently honored with a MarCom Award for their work on behalf of their client, The Massachusetts Biotechnology Council (MassBio). The creative team was awarded Gold for Trade Show Exhibit Design for creative development and execution of the Massachusetts Lifecycle Pavilion at the 2012 BIO International Convention. The pavilion touched on various aspects of the biotech industry in Massachusetts using a visual multimedia presentation of statistics and information about academics, research, drug development, drug manufacturing, and government support.

“We are thrilled that what began as a real leap of faith—reimagining a longstanding tradition of display space and exhibition of Massachusetts companies at the BIO International Convention—was so well received leading up to and at the show,” said Robert K. Coughlin, President & CEO of MassBio. “We thank our partners at 451 Marketing for their inspired vision, and our sponsors for taking a risk and investing in a new way of telling the Massachusetts life sciences story.”

The pavilion hosted 16,505 total attendees and 30 partner meetings in addition to the multiple meetings taking place informally throughout the event. 451’s collaboration engaged visitors, attracting high-level decision makers, and was recognized as a main attraction at the event. The entire project, a 7,700 square foot pavilion, was completed in less than six months.

“Representing the depth and breadth of the bio tech industry in Massachusetts was an exciting challenge,” said Glen Hawkins, 451 Marketing creative director. “We were fortunate to partner with some of the top biotech companies in the world to tell the Massachusetts story.  We're looking to working with MassBio on BIO 2013 in Chicago.”

451 Marketing will continue their work with MassBio in the upcoming year, collaborating on the design and execution of their presentation for the 2013 BIO International Convention.


About 451 Marketing

451 Marketing is an award-winning communications agency that specializes in public relationssocial media marketing and search marketing. Headquartered in Boston and representing Los Angeles, New York, San Diego, and Las Vegas, 451 Marketing works with brands to build awareness, engage customers, create fan loyalty, and drive business through a cutting-edge integrated communications approach. For more information, visit www.451marketing.com


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