IMARC AND MASSBIO LAUNCH NEW WEB SITE
Upgraded tools, features benefit the Biotech community
iMarc LLC and The Massachusetts Biotechnology Council (MassBio) announced today the launch of a newly designed web site, www.massbio.org.
MassBio and iMarc collaborated to develop a new website architecture and new design based on MassBio's new branding, using iMarc's powerful and flexible SiteManager content management system. The new site has:
- New visual design and branding, including a promotional area on the homepage
- Online member services
- Webcast and video of meetings
- Member Profile management
- Committee information
- Dues information
- Other company contacts
- Member portal integration with MassBio’s CRM system
- Sponsorship tools to enable MassBio to sell and manage sponsorship panels
- Event Calendar Tool, which includes online event registration options
- News and press room
- Careers section for members and non-members to advertise life science related jobs
“With the completion of the final phase of the project, MassBio is now fully empowered to deliver member services and do more of their important outreach online” said Nils Menten, President of iMarc, “It’s been an excellent collaboration with the entire team at MassBio and we’re really excited to see the result of everyone’s hard work reflected in the increased activity on the web site”
“Not only has the new site shown us a 10 percent increase in traffic to the site since launch, it has also engaged 2,300 members who have created online profiles to register for a meeting, post a job or access members-only content,” said Robert K. Coughlin, President & CEO of MassBio. “On the back end, the SiteManager tool and integration with our member database has made our member communications more efficient, saving us staff time and money.”
About iMarc LLC
Founded in 1997, iMarc LLC, is a privately held integrated web development and interactive marketing firm located in historic downtown Newburyport, MA. iMarc combines creative brand-building power with leading software development to create powerful, engaging web sites that combine creative design, leading technologies and rigorous optimization to build strong brands, and improve relationships with customers, employees and partners. iMarc has deep experience in Life Sciences, having produced sites for Cubist Pharmacueticals, Strem Chemicals and Harvard Clinical Research Institute, among others. For more information please go to www.imarc.net.
The Massachusetts Biotechnology Council, founded in 1985, is a not-for-profit organization committed to advancing the development of critical new science, technology and medicines that benefit people worldwide. MassBio provides services and support to foster the biotechnology industry in Massachusetts and sustain our position as a world leader. There are more than 600 members in MassBio representing all facets of the industry. Our membership includes biotechnology companies, businesses related to the industry, major teaching hospitals and world-leading academic institutions. For more information please go to www.massbio.org.