Pubget brings marketing experts together for public webinar

March 28, 2011

Life science target marketing webinar features panelists from Bio-Rad and The Linus Group

Pubget Inc. is bringing experts together for a webinar for life science marketers on Friday, April 1st. The panel will feature Marcia Ruggio, Global MarCom Advertising Manager at Bio-Rad, Hamid Ghanadan, President at The Linus Group, as well as Pubget's VP of Business Development-Advertising, Peter Bless. To register, go to

Each panelist holds years of experience in life science marketing, particularly in the online space. The focus of the webinar will be how to manage successful online campaigns that transfer to offline results. 

The panelists in this one-hour webinar will discuss the new opportunities and challenges that come with online campaigns. Topics covered include planning, creative methods to stand out, as well as metrics to measure success. Online tactics have given marketers the ability to connect with target audiences, thus marketing directly to a specific audience has become an effective way to increase awareness and lead generation.

The details are as follows:

Date: Friday, April 1st

Time: 2pm-3pm EST


Space is limited. Registration is required to attend.


Membership Deliverables

MassBio Membership gives you:

Purchasing power-MassBio negotiates a broad-based collection of services on behalf of member companies and passes the savings on to its members. 

Networking and professional development-MassBio organizes and executes numerous conferences, committee meetings, and networking events throughout the year.

MassBio Signature Events-Attend our Investors Forum, Innovator Roundtables, Pharma Days, our Golf Classic Fundraiser, Policy Leadership Breakfast, and many others.

Public policy & Advocacy-As the state's leading advocate for our life science super cluster, we fight for public policy initiatives and tax incentives in Massachusetts and Washington, D.C., that will enable biotechnology companies to do their best work.

Economic development-MassBio provides expert advice and guidance to help companies find suitable locations and resources as they move to and grow in the Bay State. We make Massachusetts a better place for your business.

Visibility/Resources-Members are listed on a searchable directory that includes a profile and link to the company's website. We highlight your company's latest news by posting to our MassBio member news page. In addition, members can post job openings on our website free!

Educational incentives-We promote education, workforce development and lifelong learning through the MassBioEd Foundation. The foundation customizes training programs for companies and educational institutions and promotes science in the classroom through BioTeach. MassBio members receive a discount on courses offered by the foundation.