TraceLink Life Sciences Cloud Named Edison Awards Finalist

February 14, 2013

Wakefield, MA (February 13, 2013) – TraceLink Inc. announced today that the TraceLink Life Sciences Cloud has been named a 2013 Award Finalist by the internationally renowned Edison AwardsTM. The TraceLink Life Sciences Cloud by TraceLink Inc. is a Finalist in the Innovative Services category, one of twelve categories honored by the Edison Awards. The distinguished awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring creative minds to remain in the forefront of innovation, creativity and ingenuity in the global economy.

“More than any year, this year's slate of Finalists demonstrate the enormous value of teamwork, experimentation, consumer focus, market awareness and game-changing success,” said Frank Bonafilia, Edison Awards’ executive director. “It’s exciting to see companies like TraceLink continuing Thomas Edison’s legacy of challenging conventional thinking.”

“Globalization of pharmaceutical supply and patient demand is driving a transformation in the pharmaceutical industry as executives seek a global approach for protecting patient safety, ensuring access to high quality medicines and meeting pharmaceutical track and trace regulations,” said Shabbir Dahod, President and CEO, TraceLink Inc. “We are honored that the Edison Awards recognized our innovation in building a secure, cloud-based application platform that delivers the real-time production visibility, end-to-end network connectivity and supply chain traceability required to ensure safe, quality medicines reach the hands of every patient that needs them.”

Launched in 2010, TraceLink Life Sciences Cloud, designed for the Amazon AWS cloud computing platform, has rapidly become the place where pharmaceutical companies, CMO/CPO supply partners, wholesale distributors and pharmacies connect, share data and collaborate to:

  • Ensure global compliance with pharmaceutical serialization, ePedigree and reporting requirements for California ePedigree, EU Falsified Medicines Directive, China eCoding and other track and trace mandates
  • Protect patients from drug counterfeiting incidents like Avastin that kill over 100,000 people a year globally
  • Eliminate drug shortages that have grown over 500 percent in recent years
  • Cost-effectively access the $165 billion in new revenue growth available in Pharmerging markets
  • Improve free cash flow and minimize operational cost by capturing supply chain efficiencies
  • Build direct-to-patient communication through Apple iPhone and Google Android mobile devices

With TraceLink, companies of all sizes and network complexities can optimally plan, execute and monitor all supply, production and distribution activities, for every product, with every partner in their network. The result is a real-time collaborative supply network serving both the largest pharmaceutical company running SAP ERP and the smallest independent pharmacy running Intuit Quickbooks created at 1/20th of the cost and time of traditional enterprise applications and point-to-point integration approaches. Hear more in this video.

The ballot of nominees for the Edison Awards is judged by more than 3,000 senior business executives and academics from across the nation whose votes acknowledge the Finalists’ success in meeting the award criteria of Concept, Value, Delivery and Impact. The Panel includes members of the Marketing Executives Networking Group (MENG), the American Association Advertising Agencies (4As) the Chief Marketing Officer Council (CMO), the Design Management Institute (DMI), the American Productivity & Quality Center (APQC) the American Society of Mechanical Engineers (ASME) and the Association of Technology Management & Applied Engineering (ATMAE). Also on the Panel are hundreds of past Edison Award winners, marketing professionals, scientists, designers, engineers and academics.

Award winners will be announced April 25, 2013 at the Edison Awards Annual Gala, held in the Grand Ballroom at historic Navy Pier in Chicago, IL.

The Edison Awards is a program conducted by Edison Universe, a 501(c)(3) charitable organization dedicated to fostering future innovators. The 2013 Edison Awards are sponsored by Nielsen, Discovery Communications, Science Channel, and USA Today. For more information about the Edison Awards, Edison Universe and a list of past winners, visit www.edisonawards.com.

About TraceLink

TraceLink protects patients, enables health, grows profits and ensures compliance for companies across the global Life Sciences network through the TraceLink Life Sciences Cloud. The TraceLink Life Sciences Cloud is a cloud-based application platform that enables complete global connectivity, visibility and traceability of pharmaceuticals from raw materials to patient. A single point and click connection to the Life Sciences Cloud delivers the information, insight and collaboration needed to improve performance and reduce risk across global supply, manufacturing and distribution operations. Businesses across the globe rely on the TraceLink Life Sciences Cloud to meet strategic goals in ensuring global compliance, fighting drug counterfeiting, improving on-time and in-full delivery, protecting product quality and reducing operational cost. For more information on TraceLink and our solutions, visit www.tracelink.com.

TraceLink is funded by FirstMark Capital. Based in New York City, FirstMark Capital is an early stage venture capital firm investing in visionary entrepreneurs who are creating new markets with innovative technology solutions or fundamentally changing existing markets by applying a fresh approach or new business model. FirstMark partners early in a company’s lifecycle, offering deep industry insight, a broad network of relationships and the operational expertise to build lasting businesses.  Select historical investments include Riot Games (Acquired by Tencent); Duck Creek Technologies (Acquired by Accenture); Netgear (NASDAQ: NTGR); Boomi (Acquired by Dell); StubHub (Acquired by eBay); Netegrity (Acquired by CA); OutlookSoft (Acquired by SAP); and Navic Networks (Acquired by

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