NUCLEA DEBUTS NEW EDUCATIONAL WEBSITE AND MOBILE APP FOR METASTATIC BREAST CANCER PATIENTS
Pittsfield, MA – Nuclea Biotechnologies, Inc. debuted a new website and mobile app for its HER-2/neu blood test at the 2013 San Antonio Breast Cancer Symposium. The website and app were designed as an awareness tool for women who have been diagnosed with metastatic breast cancer, advocacy groups, and oncologists and pathologists.
Nuclea is selling the HER-2/neu blood test, which can be used to monitor patients with metastatic breast cancer, through its subsidiary, Nuclea Diagnostic Laboratories, LLC. Those who overexpress HER-2/neu protein in the tumor tend to have a worse prognosis and a more aggressive disease that can resist certain types of chemotherapy. The blood test works by measuring the portion of HER-2/neu protein that is outside the surface of the cell, and that is released into the blood stream.
Increasingly, women who are diagnosed with metastatic breast cancer are seeking to educate themselves about possible treatment and monitoring options to manage their disease. Nuclea’s website has two portals: one for patients and advocates and the other for oncologists and pathologists. The Patient and Advocate portal is where patients can learn about the HER-2/neu blood test and the potential benefits of having the test. The Physician side is where doctors can learn about the HER-2/neu blood test, its benefits to patients, and how it is performed. Additionally, physicians will have the ability to order kits through the website.
The mobile app is an interactive tool for patients. In the HER-2 Advisor section, they can learn about the HER-2/neu blood test and if it could be valuable in monitoring their disease. The app includes a section with questions that patients can consider asking their doctor, along with the ability for patients to add their own questions to a list for discussion with their doctor. As a part of the educational component, it also has a glossary of key terms to help the patient have a more informed conversation with their doctor.
“Today’s cancer patients are more informed than ever about their diagnosis and treatment options,” said Patrick Muraca, President and CEO of Nuclea. “This is the result of hard work by advocacy groups over the years and a result of the internet. Our goal with the website and app is to increase awareness about the HER-2/neu blood test as a monitoring tool.”
The website is available at www.her2bloodtest.com. The official name of the mobile app is Nuclea DX HER-2 and it is currently available for Android users. Apple iPhone availability is forthcoming.
Nuclea Biotechnologies, Inc. -- is headquartered in Pittsfield, Massachusetts with additional operations in Worcester and Cambridge, Massachusetts. Nuclea has developed and is commercializing unique diagnostic tests for colon, breast, leukemia, lung and prostate cancer. Nuclea also performs research leading to novel molecular oncology companion diagnostics for the pharmaceutical and biotechnology industries. http://www.nucleabio.com
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