ShiftCentral Appoints Global Client Development Lead; Brian Houk To Expand Market Intelligence Agency's Presence and Service Offerings

May 7, 2014

BOSTON, May 7, 2014 /PRNewswire/ -- ShiftCentral, a leading market intelligence agency, announced a new senior leadership appointment based in the United States as the agency accelerates its expansion.

The company named Brian Houk, 45, Senior Vice President, Global Client Development.  A former Thomson Reuters Vice President and Global Business Director, Mr. Houk most recently served as a founding member of Thomson Reuters Legal's Global Account Management group.  The GAM team provides clients with single-source client management and strategic advice on current industry trends.  At ShiftCentral, Mr. Houk will be charged with leading and expanding ShiftCentral's marketplace presence and offerings.  He arrives as the 14 year-old firm posted 28% growth this year.

"With organizations competing to win in ever-changing markets, they need more customized, curated and real-time insight and perspective on what matters most to them, their clients and prospects," said Mario Theriault, ShiftCentral's CEO.  "After 14 years of ShiftCentral-led innovation, the agency is now at the heart of our clients' content and competitive resource needs­."

"Brian Houk is a logical extension of our growing leadership," Mr. Theriault added.  "Brian's global marketplace knowledge, client service acumen and relationship-building skills are extraordinary.  We are thrilled to have him on board leading this exciting new chapter of our development."

ShiftCentral powers internal intelligence needs and thought leadership content through websites, blogs and social platforms, and mobile applications.  The agency's custom content—created by a team of researchers, analysts and editors—is carefully aligned with the clients' business, and drives strategy through highly focused market intelligence products and services.

Mr. Houk notes: "By joining ShiftCentral, I will continue pursuing my passion for helping organizations build and drive elite client- and customer-service teams that deliver on the promise of their high value products and services.  Having a client-centric publishing platform and a set of customized intelligence offerings gives our clients an action-driven competitive edge; it gives them forward-leaning insight on what is most important to their markets, their clients, and their targets.  ShiftCentral is a true strategic asset in building a world class client management organization."

Mr. Houk received his BS from the University of Toledo, and his J.D. from Marshall College of Law, Cleveland State University.

For more information about ShiftCentral, contact Paul Kavanaugh at or 866.551.5533 and visit


Founded in 2000 by former journalist and branding executive Mario Theriault, ShiftCentral is a top-tier provider of market intelligence and customized editorial content for leading organizations across the globe, specializing in financial services, health and the professional services industries.  The agency's private newsroom—powered by dedicated researchers, analysts and editors—delivers a wide range of customized content to clients through its proprietary technology.  Its offerings range from specialized monitoring of target markets to curated intelligence reporting on emerging issues and trends, including reporting on competitors.  ShiftCentral has built a highly successful product suite that enables content delivery across any client's technology platform.


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