Catalytic Experiences: Persuading Scientists
Catalytic Experiences: Persuading Scientists and Clinicians with Effective Digital Marketing
The speed with which communications technologies are changing the way scientists read, write, engage and make decisions is outpacing our ability to be strategic in marketing and sales. In this talk, Hamid Ghanadan provides the synopsis of his latest book—Catalytic Experiences—analyzing our industry's current benchmark in digital maturity and relates it to the future of content and digital marketing, offering a method that empowers science marketers to cut through the ever-increasing market noise and truly shift the market’s understanding in their favor.
Hamid's talk is specifically designed for marketing and sales professionals, as well as business executives, who will take away the following key trends and apply them to their business:
How scientists and clinicians are consuming content;
The trajectory of key advances in communications technologies, and what to do about them;
Why "digital maturity" is critical for every life science company;
A quantitative benchmark of the life science industry's Digital Maturity Index;
Ways that companies have leveraged content and functionality to get ahead and meet their goals.
As part of his presentation, Hamid will also be giving away 50 copies of his new books.
Hamid Ghanadan is the founder of Linus, the strategic marketing agency that has redefined marketing content for life science and medical industries. A biochemist by training, Hamid has dedicated his career to closing the gap between science and humans by studying the interplay between logic and emotion in how people comprehend technical information, and applying storytelling and user experience theories to shift understanding. He is the author of two books: Persuading Scientists and Catalytic Experiences, and has appeared on the global stage at TEDx.