See Bob Coughlin do the ALS Ice Bucket Challenge
Earlier today, Bob Coughlin joined Kevin Hrusovsky, CEO of Quanterix Simoa and founder & chair of the PPH Summit in completing the ALS Ice Bucket Challenge. Watch the video below:
We will be discussing the effectiveness of awareness campaigns like the ALS Ice Bucket Challenge, and how patient advocacy groups can partner with big pharma companies to support awareness campaigns on Friday afternoon at the MassBio Patient Advocacy Summit. We hope to see you there!