Pubicis Health Solutions Releases New White Paper: What Physicians Want - Understanding Biologics & Biosimilar Prescribers.
A Detailed Examination of Practice Pressures and Desired Interaction with Pharmaceutical Manufacturers
Publicis Health, in conjunction with Sermo, conducted a survey of 303 US-based dermatologists (103), gastroenterologists (100), and rheumatologists (100). The survey included 203 respondents who prescribe both originator biologics and biosimilars, and 100 who prescribe only originator brands. The survey included 128 respondents who participated in an Integrated Health System (IHS), an Accountable Care Organization (ACO), or both, as well as 175 who participated in neither. The 3 primary goals of the study were: 1. Identify respondents’ most urgent practice pressures 2. Determine respondents’ information needs and how the biopharmaceutical industry may fulfill them 3. Guide life sciences executives as they seek to provide better service to these crucial stakeholders. Donwload Free White Paper at: http://www.touchpointsolutions.com/insights/white-papers/