Overview
ABOUT BRAND 21
Who We Are
Brand 21 is a strategic consultancy dedicated to helping pharmaceutical and biotechnology companies achieve measurable business growth through brand development, business strategy, and leadership transformation. In today’s competitive and ever-changing market, we empower organizations to navigate complexity, accelerate innovation, and build enduring value—driving market awareness, bottom-line impact, and a purpose-driven culture.
Our Story
Brand 21 was born from a moment of clarity. With over 20 years of leading brand strategy and creative excellence at some of today’s top marketing communication firms, and as a three-time entrepreneur of nationally recognized agencies, our founder realized that the most powerful brands weren’t just well-designed—they were well-led. They had leaders who thought deeply, acted intentionally, and communicated effectively and with purpose.
This insight sparked a new vision: a consultancy that doesn’t just build brands, but helps leaders become brand stewards. Brand 21 was created to serve that mission—bridging the gap between brand strategy and leadership development.
We work with founders, executives, and teams to uncover their brand’s essence, align it with their culture, and activate it through strategic storytelling, marketing clarity, and leadership coaching. The result? Brands that not only stand out in the marketplace but also deliver sustainable business results.
Our Philosophy
Our name reflects our philosophy: Brand 21 is about 21st-century leadership—thoughtful, human, and transformative. Because in today’s world, how you lead is your brand—and your growth strategy.
What We Deliver
- Strategic Brand Architecture & Positioning: Crafting compelling brand narratives that resonate with stakeholders—from patients to providers to investors.
- Corporate & Portfolio Strategy: Guiding strategic decision-making to optimize portfolios, enter new markets, and drive sustainable growth.
- Leadership & Culture Transformation: Equipping leaders with the mindset, tools, and frameworks to foster agile, purpose-driven organizations.
- Go-to-Market Planning: Designing launch strategies that maximize impact, accelerate adoption, and ensure long-term success.
- Stakeholder Engagement & Communications: Building trust and influence through strategic messaging and stakeholder alignment.
Our Founder
Jaime Butler is a passionate growth leader known for innovation and creative problem-solving, with more than 20 years of brand, marketing, and launch success for Fortune 500 companies and pioneering startups in the pharmaceutical and biotech sectors. Jaime has a proven track record of developing, producing, and selling persuasive brand stories through omnichannel marketing campaigns spanning pipeline, launch, and market phases, targeting patient, HCP, and payer audiences in national and global markets.
With an innate ability to maintain and expand senior-level client relationships, Jaime aligns brand and business needs with a deep understanding of complex science, emerging trends, and market dynamics. As a leader, coach, and mentor of cross-functional teams, Jaime provides inspiration, coaching, and development opportunities to ensure high performance and professional growth.
An ambitious critical thinker and problem solver, Jaime excels at unlocking growth opportunities and evaluating risk versus reward—ultimately shaping brand and business strategies that drive long-term value and bottom-line growth.