Biopharma Sales Resilience through Economic Recession
May 20, 2020
Summary
• Biopharma generally outperforms other sectors, even other healthcare sectors, in a recession. • But, some drug classes fare better than others. Resilient branded drug classes tend to be highly effective, treat severe and/or acute diseases, and face little competitive pressure. • For those drug classes that address less severe diseases or face low-cost alternatives, drug makers need to work to ensure continued access and adherence.